Calabasas Beverage Company

Company Information:

Calabasas Beverage Company is the shared services entity for 818 Tequila and Sprinter Vodka Soda. Both companies share sales and marketing resources to streamline operations and enhance market presence.

Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted premium tequila brand produced in Jalisco, Mexico. From its 1% for the Planet giveback, to its partnership with S.A.C.R.E.D. – a nonprofit that supports Mexican communities where heritage agave spirits are made – to working with local, family-owned businesses in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies an emerging consumer ethos that is as conscious about the product itself as it is about the Earth. Most recently, 818 was certified as a B Corporation™ for having met B Labs™’ strict certification of the brand’s operations and business model in the areas of Governance, Workers, Community, Environment, Consumers and Disclosure.

Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four flavors - Black Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugar. Kylie designed Sprinter to be the life of the party – your co-host in a can. Take a sip and sprint to the good times.

Position Summary:

We are looking for a dynamic Market Manager with an established record of sales performance with premium spirits brands. You will deliver the company's sales execution standards, brand building initiatives, and business goals with a select group of accounts and with distributors in your region.

The Market Manager role is responsible for the planning, communication, and execution of both our On- and Off-Premise objectives with our distributor partners, and the trade in the assigned territory. You will ensure we are achieving share of mind in key accounts while driving growth and brand awareness through regular interaction, account calls, training, and education. As a Market Manager for 818 Spirits and Sprinter Spirits, you will be a local point of contact for distributor Sales Consultants and Area Managers.

Supervisor/Manager: The Market Manager reports directly to the Region Director.

Job Responsibilities

  • Responsible for 818 Tequila and Sprinter Vodka Soda distribution and overall brand exposure in account with the ultimate goal to increase velocity in a set of key accounts as determined by the Region Manager/Senior Director
  • Develop and maintain strong relationships with individual account owners, managers, and buyers. Leverage relationships to generate opportunities to ensure distributor partners and account stakeholders are trained in 818 sustainability, from product development and supply chain certifications to programs completed
  • Conduct regular distributor market work-withs and establish yourself as the point of contact
  • Provide best-in-class account management to account partners
  • Participate in market surveys, sales blitzes, and events
  • Lead and participate in GSMs, weekly, and monthly meetings with distributor teams
  • Be a collaborative member of the team through high engagement and supporting team members by sharing successes and best practices and being proactive
  • Partner with marketing team to communicate account needs and suggest tools for development
  • Conduct analysis on top performing accounts and develop plans on how to grow share in the market
  • Consistently utilize internal tools to grow share of mind in accounts such as digital assets, graphics, POS, and VIP to monitor account performance
  • Ensure weekly and monthly recaps of the business are completed in a timely manner
  • Ensure T&E and activation budgets are carefully utilized and within budget parameters

Job Requirements and Qualifications Knowledge, abilities, required skills, certifications, experience etc.

  • Bachelor's Degree preferred
  • Minimum 1 year experience in the beverage alcohol industry
  • Experience in on- and off-premise direct sales and distributor management
  • Clear understanding of channel management and pricing
  • Demonstrated record of success in delivering sales KPI’s and implementing key initiatives
  • Well-informed on digital platforms including strong understanding of use of social media in the alcohol space
  • Positive track record in managing budgets and maximizing return on investment
  • Excellent communication, negotiation, and selling skills
  • Strong computer skills including Google Workspace and Microsoft Office
  • Demonstrated ability to grow business in key accounts
  • Proven experience in motivating distributor partners
  • Ability to be flexible to support other markets which could require travel
  • Must have a valid driver’s license and able to drive frequently in territory
  • Must be able to lift up to 45 lbs


Salary Range and Benefits:

  • Salary Range: [75k - 110k)]. Starting pay will be based on several factors, including but not limited to experience, training and education.
  • Flexible PTO
  • Paid Family Leave
  • 401K
  • Healthcare benefits


We value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. We are committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. We are an equal opportunity employer and participant in the US Federal E-Verify program.

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